The Kentucky Castle

The Kentucky Castle partnered with Full Court Social, through Bolt Marketing, to elevate and refine their social media presence. While the brand was already posting consistently and had a healthy diversity of content, there was a clear gap between the quality of their social presence and the caliber of their property and guest experience. Visually, their content did not fully reflect the sophistication, luxury, and prestige that The Kentucky Castle is known for. Additionally, their social channels lacked a clear point of connection with their audience and a defined brand personality, which made their presence feel less cohesive and impactful than it could be.

Social media was a missing piece of their overall brand experience. The Kentucky Castle is a household name in Lexington and holds significant cultural and reputational value, yet their social platforms did not accurately mirror that status. There was a noticeable incongruence between how the brand is perceived in real life and how it was represented online.

Our approach centered on establishing a cohesive and recognizable brand personality that aligned with The Kentucky Castle’s image and reputation. From there, we built a clear framework to bring that persona to life across all platforms. Full Court Social implemented a baseline creative standard that guided every piece of content produced. This standard ensured that all visuals and storytelling embodied a tone that was captivating, refined, luxurious, approachable, indulgent, and celebratory. This defined brand persona became the foundation for every idea, content capture, and execution, bringing a level of consistency and intentionality that had previously been missing.



To execute this vision effectively, Full Court Social thoughtfully curated mood boards, identified trending yet brand-aligned audio, and captured all content using high-quality, cinematic cameras to elevate the overall aesthetic. The result was a more polished, cohesive, and premium social presence that better matched the grandeur of The Kentucky Castle. Through this partnership, The Kentucky Castle was able to close the gap between their real-world reputation and their digital presence, creating a social media experience that now truly reflects their status, legacy, and brand identity.

Explore more on their social accounts 👇