Lexington Open
The Lexington Open partnered with Full Court Social to build a social media presence worthy of one of the longest-running active ATP Challenger and WTT tournaments in the country. As a 30-year staple of Lexington tennis and the launchpad for rising stars like Jannik Sinner, the Lexington Open needed a brand that felt elevated yet welcoming, that honored the tournament's charitable roots, and that drove visibility, engagement, and meaningful partner integrations with Lexus, Maggard Orthodontics, Golisano Children's at UK, and the wider sponsor family.
In the first few months of working together, our focus has been on shaping a cohesive brand voice, executing a content strategy built around five core pillars (athlete spotlights, event highlights, behind-the-scenes, informational, and trends), and producing a consistent cadence of high-quality content across Instagram, Facebook, and TikTok. Through thoughtful storytelling, platform-specific creative, and close collaboration with the Lexington Open team, the tournament's social presence is being repositioned to grow year-round, deepen community ties, elevate its sponsors, and showcase the trajectory of players who pass through Lexington on their way to the top.
For the Lexington Open, we utilized the following post types:
Results in the first few months:
- Views across social media: 100,000
- High performance on storytelling content
- Engagement rate:
4% (beating the national average of 1.5%)
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