Gatton Park
Gatton Park partnered with Full Court Social to generate awareness, excitement, and turnout for its highly anticipated grand opening. Full Court has worked with Gatton Park for nearly three years, but the ramp-up to the grand opening is when it all came together.
The goal was to build momentum quickly across platforms while positioning Gatton Park as a must-visit destination in the region.
In the months leading up to and immediately following the grand opening, our strategy focused on high-volume reach, engaging short-form video, and consistent storytelling that showcased the park's experience, energy, and community impact. The result was strong cross-platform performance and meaningful audience growth during a critical launch window.
For this account, we utilized the following post types:
Grand opening performance from 5/23/25 to 8/30/25:
Total Views: 1,800,793
New Followers: 13,523
Engagements: 120,236
Overall Engagement Rate: 5.04%
Collaborations:
12
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